US Patent Application No: 2010/0324,990

Number of patents in Portfolio can not be more than 2000

Targeting Advertisements in a Social Network

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Abstract

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A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.

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First Claim

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Patent Owner(s)

  • Assignment data not available. Check PTO

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Agarwal, Aditya San Francisco, US 33 507
D'Angelo, Adam Mountain View, US 36 1077
Jin, Kang-Xing Palo Alto, US 7 257
Juan, Yun-Fang San Jose, US 22 612
Klots, Levy San Francisco, US 6 162
Moskalyuk, Oleksandr Palo Alto, US 3 149
Wong, Yishan Mountain View, US 15 525

Cited Art Landscape

Patent Info (Count) # Cites Year
 
Other [Check patent profile for assignment information] (7)
* 2003/0225,786 Method for simulation of human response to stimulus 6 2002
* 2010/0293,054 Method of Customizing Webpages for Content/Advertising by Using Cost perAction Fees and Rebates 15 2007
* 2008/0215,426 SYSTEM AND METHODS FOR ADVERTISEMENT AND EVENT PROMOTION 31 2007
* 2009/0042,545 SYSTEM AND A METHOD FOR UNIFYING THE SOCIAL REALITIES OF THE ONLINE INTERNET AND REAL WORLD OF THE MOBILE PHONE 35 2007
* 2008/0281,622 Social Networking System 30 2008
* 2008/0294,994 Event management system and method with calendar interface 22 2008
* 2009/0006,206 Systems and Methods for Facilitating Advertising and Marketing Objectives 21 2008
 
WANTRZ, LLC (1)
* 2007/0150,537 Social network e-commerce and advertisement tracking system 86 2006
 
BENHOV GMBH, LLC (1)
* 6,182,050 Advertisements distributed on-line using target criteria screening with method for maintaining end user privacy 360 1998
 
LINKEDIN CORPORATION (1)
* 2006/0042,483 Method and system for reputation evaluation of online users in a social networking scheme 302 2005
 
CHEMTRON RESEARCH LLC (1)
* 2011/0093,336 METHODS AND SYSTEMS FOR DELIVERING CUSTOMIZED ADVERTISEMENTS 23 2010
 
RIGHT MEDIA, LLC (1)
* 2006/0122,879 Method and system for pricing electronic advertisements 126 2004
 
Agentsmith, Inc. (1)
* 2004/0093,286 System, method and computer program product for providing a multidimensional inventory management system 12 2002
 
GROUPON, INC. (1)
* 2007/0179,792 SYSTEM FOR PROVIDING A SERVICE TO VENUES WHERE PEOPLE AGGREGATE 100 2006
 
ROVRR, INC. (1)
* 2009/0037,257 SYSTEM FOR ELECTRONIC COMMERCE 22 2008
 
MICROSOFT TECHNOLOGY LICENSING, LLC (3)
* 2007/0239,522 User Persona Content Targeting 6 2006
* 2008/0104,225 VISUALIZATION APPLICATION FOR MINING OF SOCIAL NETWORKS 90 2006
* 2010/0010,822 SOCIAL PRODUCT ADVERTISEMENTS 18 2008
 
Affini, Inc. (1)
* 2004/0193,691 System and method for providing an open eMail directory 56 2004
 
VALUE CLICK, INC. (1)
* 2003/0216,930 Cost-per-action search engine system, method and apparatus 62 2002
 
GOOGLE INC. (9)
* 2003/0046,161 Methods and apparatus for ordering advertisements based on performance information and price information 187 2002
* 2004/0015,397 Method and system for providing advertising through content specific nodes over the internet 117 2002
* 2004/0044,571 Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor 306 2003
* 2005/0096,980 System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user 81 2003
* 2006/0224,446 Methods and systems for member-created advertisement in a member network 3 2005
* 2008/0162,260 NETWORK NODE AD TARGETING 105 2006
* 2007/0260,520 SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR SELECTING INTERNET-BASED ADVERTISING 82 2007
* 2008/0275,899 Advertiser and User Association 51 2007
* 2012/0054,205 INFERRING USER INTERESTS 7 2011
 
MEDIA6DEGREES INC. (1)
* 2011/0040,586 METHODS AND SYSTEMS FOR PROVIDING SOCIAL NETWORKING-BASED ADVERTISEMENTS 24 2008
 
INTERNATIONAL BUSINESS MACHINES CORPORATION (3)
* 7,072,849 Method for presenting advertising in an interactive service 157 1993
* 2002/0161,838 Method and apparatus for targeting information 61 2001
* 2009/0083,134 Adaptive Advertising Based On Social Networking Preferences 25 2007
 
QUALCOMM INCORPORATED (1)
* 2006/0064,346 Location based service (LBS) system and method for targeted advertising 179 2004
 
KIT DIGITAL, INC. (1)
* 2008/0294,624 Recommendation systems and methods using interest correlation 65 2007
 
EXCALIBUR IP, LLC (1)
* 2011/0264,510 METHOD FOR OPTIMUM PLACEMENT OF ADVERTISEMENTS ON A WEBPAGE 0 2011
 
TRIBE NETWORKS, INC. (1)
* 8,010,619 Methods and apparatus for integrating social network metrics and reputation data 16 2005
 
SWAAYED, INC. (1)
* 2007/0121,843 Advertising and incentives over a social network 213 2006
 
Skyword Inc. (1)
* 2006/0282,328 Computer method and apparatus for targeting advertising 203 2006
 
ONEPATONT SOFTWARE LIMITED (1)
* 2011/0161,419 Method and system for dynamically providing a journal feed and searching, sharing and advertising 30 2010
 
PALO ALTO RESEARCH CENTER INCORPORATED (2)
* 2005/0144,065 Keyword advertisement management with coordinated bidding among advertisers 229 2003
* 2005/0144,067 Identifying and reporting unexpected behavior in targeted advertising environment 76 2003
 
AddThis, LLC (1)
* 2008/0010,319 GENERIC CONTENT COLLECTION SYSTEMS 19 2007
 
LOTAME SOLUTIONS LLC (1)
* 2008/0228,537 Systems and methods for targeting advertisements to users of social-networking and other web 2.0 websites and applications 25 2007
 
ENLIVEN MARKETING TECHNOLOGIES CORPORATION (1)
* 2009/0112,701 System and method for implementing advertising in an online social network 73 2008
 
YAHOO! INC. (3)
* 2007/0061,195 Framework for selecting and delivering advertisements over a network based on combined short-term and long-term user behavioral interests 122 2005
* 2006/0271,997 Framework for delivering a plurality of content and providing for interaction with the same in a television environment 99 2006
* 2008/0147,498 System and method for adjusting parameters of a digital ad and third-party traffic based on a difference in time between geographic regions 12 2006
* Cited By Examiner

Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
Other [Check patent profile for assignment information] (3)
* 8,682,728 Network advertising methods and apparatus 0 2010
* 2011/0184,814 NETWORK ADVERTISING METHODS AND APPARATUS 12 2010
* 2012/0303,714 METHOD FOR MANAGING A PERSONALIZED SOCIAL NETWORK MAP IN AN APPLICATION SERVER WHICH PROVIDES PERSONALIZED CONTENT, AND PROGRAM RECORDING MEDIUM FOR EXECUTING THE METHOD 3 2010
 
Smooth Productions Inc. (2)
* 8,965,787 Communications system and method for serving electronic content 0 2008
* 2009/0157,658 COMMUNICATIONS SYSTEM AND METHOD FOR SERVING ELECTRONIC CONTENT 18 2008
 
ADOBE SYSTEMS INCORPORATED (1)
9,083,562 Predictive analysis of network analytics 2 2011
 
INTERNATIONAL BUSINESS MACHINES CORPORATION (2)
* 9,262,491 System and method for implementing multi-temporal database functionality 0 2011
* 2013/0007,067 SYSTEM AND METHOD FOR IMPLEMENTING MULTI-TEMPORAL DATABASE FUNCTIONALITY 0 2011
 
EXCALIBUR IP, LLC (3)
* 8,478,697 Determining whether to provide an advertisement to a user of a social network 5 2010
* 2012/0066,053 DETERMINING WHETHER TO PROVIDE AN ADVERTISEMENT TO A USER OF A SOCIAL NETWORK 3 2010
* 2013/0275,212 DETERMINING WHETHER TO PROVIDE AN ADVERTISEMENT TO A USER OF A SOCIAL NETWORK 1 2013
 
SYMPHONY ADVANCED MEDIA (9)
9,264,764 Media content based advertising survey platform methods 0 2011
9,237,377 Media content synchronized advertising platform apparatuses and systems 0 2011
8,978,086 Media content based advertising survey platform apparatuses and systems 1 2011
8,955,001 Mobile remote media control platform apparatuses and methods 0 2011
8,667,520 Mobile content tracking platform methods 3 2011
8,650,587 Mobile content tracking platform apparatuses and systems 3 2011
8,635,674 Social content monitoring platform methods 3 2011
8,631,473 Social content monitoring platform apparatuses and systems 3 2011
8,607,295 Media content synchronized advertising platform methods 5 2011
 
LINKEDIN CORPORATION (2)
* 8,949,239 Methods and systems for utilizing activity data with clustered events 1 2011
9,247,015 Methods and systems for recommending a context based on content interaction 0 2013
 
FACEBOOK, INC. (5)
8,874,639 Determining advertising effectiveness outside of a social networking system 0 2010
* 2012/0166,520 Determining Advertising Effectiveness Outside of a Social Networking System 25 2010
* 2013/0132,194 TARGETING ADVERTISEMENTS TO USERS OF A SOCIAL NETWORKING SYSTEM BASED ON EVENTS 24 2011
8,768,774 Advertisements with multiple targeting criteria bids 0 2011
* 2014/0100,943 On-Line Advertising with Social Pay 0 2012
 
GOOGLE INC. (2)
9,189,795 Selecting content items for display in a content stream 0 2012
* 9,319,371 Management of commercial messages in a social network 0 2012
 
Sparkbase LLC (2)
* 2013/0246,185 SYSTEM AND METHOD FOR SHARING INCENTIVES AMONG GROUPS 1 2013
* 2013/0246,139 SYSTEM AND METHOD FOR SHARING INCENTIVES AMONG GROUPS 0 2013
 
AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC. (4)
* 2012/0221,391 SYSTEM AND METHOD FOR E-MAIL BASED REWARDS 0 2012
9,195,988 Systems and methods for an analysis cycle to determine interest merchants 0 2012
9,361,627 Systems and methods determining a merchant persona 0 2013
* 2014/0081,782 SYSTEM AND METHOD FOR CREATING RESERVATIONS 0 2013
* Cited By Examiner