Targeting Advertisements in a Social Network

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20100324990A1
SERIAL NO

12853242

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.

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Patent Owner(s)

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International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Agarwal, Aditya San Francisco, US 34 628
D'Angelo, Adam Mountain View, US 36 1356
Jin, Kang-Xing Palo Alto, US 8 338
Juan, Yun-Fang San Jose, US 23 773
Klots, Levy San Francisco, US 6 210
Moskalyuk, Oleksandr Palo Alto, US 4 190
Wong, Yishan Mountain View, US 15 641

Cited Art Landscape

Patent Info (Count) # Cites Year
 
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* Cited By Examiner

Patent Citation Ranking

Forward Cite Landscape

Patent Info (Count) # Cites Year
 
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INTERNATIONAL BUSINESS MACHINES CORPORATION (2)
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Other [Check patent profile for assignment information] (4)
* 8682728 Network advertising methods and apparatus 0 2010
* 2011/0184,814 NETWORK ADVERTISING METHODS AND APPARATUS 14 2010
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GOOGLE INC. (3)
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Sparkbase LLC (2)
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* Cited By Examiner