US Patent Application No: 2010/0324,990

Number of patents in Portfolio can not be more than 2000

Targeting Advertisements in a Social Network

1 Status Updates




Loading Importance Indicators... loading....


See full text

A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.

Loading the Abstract Image... loading....

First Claim

See full text

all claims..

Related Publications

Loading Related Publications... loading....

Patent Owner(s)

  • Assignment data not available. Check USPTO

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]


Inventor Name Address # of filed Patents Total Citations
Agarwal, Aditya Newburyport, MA 47 288
D'Angelo, Adam Mountain View, CA 49 570
Jin, Kang-Xing - 9 139
Juan, Yun-Fang San Jose, CA 30 358
Klots, Levy - 8 92
Moskalyuk, Oleksandr - 3 91
Wong, Yishan - 22 326

Patent Citation Ranking

Forward Cite Landscape

Patent Info (Count) # Cites Year
8,667,520 Mobile content tracking platform methods 1 2011
8,650,587 Mobile content tracking platform apparatuses and systems 0 2011
8,635,674 Social content monitoring platform methods 1 2011
8,631,473 Social content monitoring platform apparatuses and systems 0 2011
8,607,295 Media content synchronized advertising platform methods 1 2011
8,874,639 Determining advertising effectiveness outside of a social networking system 0 2010
8,768,774 Advertisements with multiple targeting criteria bids 0 2011
8,478,697 Determining whether to provide an advertisement to a user of a social network 0 2010
Other [Check patent profile for assignment information] (1)
8,682,728 Network advertising methods and apparatus 0 2010