Targeting Advertisements in a Social Network

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20100324990A1
SERIAL NO

12853242

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.

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Patent Owner(s)

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International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Agarwal, Aditya San Francisco, US 34 698
D'Angelo, Adam Mountain View, US 36 1516
Jin, Kang-Xing Palo Alto, US 8 384
Juan, Yun-Fang San Jose, US 23 871
Klots, Levy San Francisco, US 6 246
Moskalyuk, Oleksandr Palo Alto, US 4 219
Wong, Yishan Mountain View, US 15 728

Cited Art Landscape

Patent Info (Count) # Cites Year
 
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* Cited By Examiner

Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
Other [Check patent profile for assignment information] (3)
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INTERNATIONAL BUSINESS MACHINES CORPORATION (2)
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EXCALIBUR IP, LLC (4)
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* Cited By Examiner