US Patent Application No: 2010/0324,990

Number of patents in Portfolio can not be more than 2000

Targeting Advertisements in a Social Network

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Abstract

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A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.

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Patent Owner(s)

  • Assignment data not available. Check USPTO

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Agarwal, Aditya Newburyport, MA 47 289
D'Angelo, Adam Mountain View, CA 50 586
Jin, Kang-Xing - 9 140
Juan, Yun-Fang San Jose, CA 30 361
Klots, Levy - 8 92
Moskalyuk, Oleksandr - 3 91
Wong, Yishan - 22 329

Cited Art Landscape

Patent Info (Count) # Cites Year
 
GOOGLE INC. (7)
* 2003/0046,161 Methods and apparatus for ordering advertisements based on performance information and price information 144 2002
* 2004/0015,397 Method and system for providing advertising through content specific nodes over the internet 94 2002
* 2004/0044,571 Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor 246 2003
* 2005/0096,980 System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user 59 2003
* 2007/0260,520 SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR SELECTING INTERNET-BASED ADVERTISING 57 2007
* 2008/0275,899 Advertiser and User Association 38 2007
* 2012/0054,205 INFERRING USER INTERESTS 3 2011
 
YAHOO! INC. (3)
* 2006/0271,997 Framework for delivering a plurality of content and providing for interaction with the same in a television environment 60 2006
* 2008/0147,498 System and method for adjusting parameters of a digital ad and third-party traffic based on a difference in time between geographic regions 8 2006
* 2011/0264,510 METHOD FOR OPTIMUM PLACEMENT OF ADVERTISEMENTS ON A WEBPAGE 0 2011
 
MICROSOFT CORPORATION (2)
* 2007/0239,522 User Persona Content Targeting 2 2006
* 2010/0010,822 SOCIAL PRODUCT ADVERTISEMENTS 13 2008
 
ADDTHIS, LLC (1)
* 2008/0010,319 GENERIC CONTENT COLLECTION SYSTEMS 14 2007
 
AFFINI, INC. (1)
* 2004/0193,691 System and method for providing an open eMail directory 41 2004
 
Agentsmith, Inc. (1)
* 2004/0093,286 System, method and computer program product for providing a multidimensional inventory management system 8 2002
 
BEES & POLLEN LTD. (1)
* 2007/0121,843 Advertising and incentives over a social network 147 2006
 
BYTEMAP DATA MINING, L.L.C. (1)
* 6,182,050 Advertisements distributed on-line using target criteria screening with method for maintaining end user privacy 300 1998
 
DORAN TOUCH APP. LIMITED LIABILITY COMPANY (1)
* 2011/0093,336 METHODS AND SYSTEMS FOR DELIVERING CUSTOMIZED ADVERTISEMENTS 13 2010
 
GROUPON, INC. (1)
* 2007/0179,792 SYSTEM FOR PROVIDING A SERVICE TO VENUES WHERE PEOPLE AGGREGATE 74 2006
 
LINKEDIN CORPORATION (1)
* 2006/0042,483 Method and system for reputation evaluation of online users in a social networking scheme 206 2005
 
LOTAME SOLUTIONS LLC (1)
* 2008/0228,537 Systems and methods for targeting advertisements to users of social-networking and other web 2.0 websites and applications 17 2007
 
MEDIA6DEGREES INC. (1)
* 2011/0040,586 METHODS AND SYSTEMS FOR PROVIDING SOCIAL NETWORKING-BASED ADVERTISEMENTS 13 2008
 
PALO ALTO RESEARCH CENTER INCORPORATED (1)
* 2005/0144,065 Keyword advertisement management with coordinated bidding among advertisers 185 2003
 
RIGHT MEDIA, LLC (1)
* 2006/0122,879 Method and system for pricing electronic advertisements 106 2004
 
TRIBE NETWORKS, INC. (1)
* 8,010,619 Methods and apparatus for integrating social network metrics and reputation data 7 2005
 
VALUE CLICK, INC. (1)
* 2003/0216,930 Cost-per-action search engine system, method and apparatus 57 2002
 
WANTRZ, LLC (1)
* 2007/0150,537 Social network e-commerce and advertisement tracking system 64 2006
 
Other [Check patent profile for assignment information] (5)
* 2003/0225,786 Method for simulation of human response to stimulus 6 2002
* 2010/0293,054 Method of Customizing Webpages for Content/Advertising by Using Cost perAction Fees and Rebates 10 2007
* 2008/0215,426 SYSTEM AND METHODS FOR ADVERTISEMENT AND EVENT PROMOTION 15 2007
* 2009/0042,545 SYSTEM AND A METHOD FOR UNIFYING THE SOCIAL REALITIES OF THE ONLINE INTERNET AND REAL WORLD OF THE MOBILE PHONE 25 2007
* 2008/0294,994 Event management system and method with calendar interface 9 2008
* Cited By Examiner

Patent Citation Ranking

Forward Cite Landscape

Patent Info (Count) # Cites Year
 
SYMPHONY ADVANCED MEDIA (5)
8,667,520 Mobile content tracking platform methods 1 2011
8,650,587 Mobile content tracking platform apparatuses and systems 0 2011
8,635,674 Social content monitoring platform methods 1 2011
8,631,473 Social content monitoring platform apparatuses and systems 0 2011
8,607,295 Media content synchronized advertising platform methods 1 2011
 
FACEBOOK, INC. (2)
8,874,639 Determining advertising effectiveness outside of a social networking system 0 2010
8,768,774 Advertisements with multiple targeting criteria bids 0 2011
 
YAHOO! INC. (1)
* 8,478,697 Determining whether to provide an advertisement to a user of a social network 0 2010
 
Other [Check patent profile for assignment information] (2)
* 8,682,728 Network advertising methods and apparatus 0 2010
* 2012/0303,714 METHOD FOR MANAGING A PERSONALIZED SOCIAL NETWORK MAP IN AN APPLICATION SERVER WHICH PROVIDES PERSONALIZED CONTENT, AND PROGRAM RECORDING MEDIUM FOR EXECUTING THE METHOD 1 2010
* Cited By Examiner