US Patent Application No: 2010/0324,990
Number of patents in Portfolio can not be more than 2000
Targeting Advertisements in a Social Network
Stats
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Dec 23, 2010
Publication date -
Aug 9, 2010
filing date -
12/853,242
serial no -
Published
status (Latency Note)
Importance
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Abstract
A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.
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First Claim
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International Classification(s)
Cited Art Landscape
| Patent Info | (Count) | # Cites | Year |
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| * 2003/0046,161 Methods and apparatus for ordering advertisements based on performance information and price information | 146 | 2002 | |
| * 2004/0015,397 Method and system for providing advertising through content specific nodes over the internet | 95 | 2002 | |
| * 2004/0044,571 Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor | 251 | 2003 | |
| * 2005/0096,980 System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user | 60 | 2003 | |
| * 2007/0260,520 SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR SELECTING INTERNET-BASED ADVERTISING | 58 | 2007 | |
| * 2008/0275,899 Advertiser and User Association | 40 | 2007 | |
| * 2012/0054,205 INFERRING USER INTERESTS | 3 | 2011 | |
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| * 2008/0147,498 System and method for adjusting parameters of a digital ad and third-party traffic based on a difference in time between geographic regions | 8 | 2006 | |
| * 2011/0264,510 METHOD FOR OPTIMUM PLACEMENT OF ADVERTISEMENTS ON A WEBPAGE | 0 | 2011 | |
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| * 2007/0150,537 Social network e-commerce and advertisement tracking system | 67 | 2006 | |
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| * 2003/0225,786 Method for simulation of human response to stimulus | 6 | 2002 | |
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| * 2008/0215,426 SYSTEM AND METHODS FOR ADVERTISEMENT AND EVENT PROMOTION | 15 | 2007 | |
| * 2009/0042,545 SYSTEM AND A METHOD FOR UNIFYING THE SOCIAL REALITIES OF THE ONLINE INTERNET AND REAL WORLD OF THE MOBILE PHONE | 25 | 2007 | |
| * 2008/0294,994 Event management system and method with calendar interface | 9 | 2008 | |
* Cited By Examiner