US Patent Application No: 2010/0324,990

Number of patents in Portfolio can not be more than 2000

Targeting Advertisements in a Social Network

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Abstract

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A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.

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Patent Owner(s)

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International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Agarwal, Aditya Newburyport, MA 44 230
D'Angelo, Adam Mountain View, CA 40 405
Jin, Kang-Xing - 9 111
Juan, Yun-Fang San Jose, CA 25 252
Klots, Levy - 8 69
Moskalyuk, Oleksandr - 3 69
Wong, Yishan - 17 221

Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
SYMPHONY ADVANCED MEDIA (5)
8,667,520 Mobile content tracking platform methods 0 2011
8,650,587 Mobile content tracking platform apparatuses and systems 0 2011
8,635,674 Social content monitoring platform methods 0 2011
8,631,473 Social content monitoring platform apparatuses and systems 0 2011
8,607,295 Media content synchronized advertising platform methods 0 2011
 
YAHOO! INC. (1)
8,478,697 Determining whether to provide an advertisement to a user of a social network 0 2010
 
Other [Check patent profile for assignment information] (1)
8,682,728 Network advertising methods and apparatus 0 2010