Importance

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Abstract

A system for rendering advertisements in accordance with a predetermined sequence. The system may include a centralized management system for disseminating advertisements to a plurality of electronic devices. The advertisements may be rendered on the electronic devices in accordance with the predetermined sequence for the advertisements. The advertisements may be targeted towards specific users of the electronic devices whose profiles match a target profile associated with the advertisements. The system may further provide a means for rendering a reactive response upon the occurrence of a triggering event. In particular, the system may monitor a content stream for an occurrence of the triggering event. Upon the occurrence of the triggering event, the system may begin monitoring a content stream for a placement opportunity for the reactive response. The reactive response may then be rendered in accordance with the placement opportunity.

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First Claim