Importance

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Abstract

A method of common addressing of video content on the Internet and corresponding on-demand TV program content on a TV services platform of a digital TV service provider includes enabling converting and uploading of video content from a video content provider on the Internet into a formatted on-demand TV program to be uploaded to the TV services platform with associated metadata for specifying position of its title in a hierarchically categorized ordering of the electronic program guide. The metadata is structured as a string of category and subcategory terms separated by delimiters which represent the position of the title on the electronic program guide. The corresponding video content is accessible on the Internet at a URL address containing the same string of category and subcategory terms separated by delimiters for the position of the title in the electronic program guide in a common addressing scheme with the on-demand TV program accessible on the electronic program guide. The TV services platform enables a bookmark address corresponding to the position of the title on the electronic program guide to be saved as a link to the on-demand TV program.

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First Claim