Consumer Sensitive Electronic Billboards
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Issued Date -
Feb 10, 2011
app pub date -
Aug 7, 2009
filing date -
Aug 7, 2009
priority date (Note) -
Published
status (Latency Note)
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Abstract
A method and system for advertising on an electronic billboard is capable of adapting over time to advertising criteria associated with actual viewers of the billboard. Mobile device users in a vicinity of the billboard are identified. User profiles indicative of fixed network and/or wireless network usage for the mobile device users are analyzed for pertinent advertising criteria. The predominant advertising criteria may be used to select the billboard content. The content may also be obtained via an auction for the billboard display and/or the advertising criteria.
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