EEG TRIGGERED FMRI SIGNAL ACQUISITION
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United States of America Patent
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Issued Date -
Feb 24, 2011
app pub date -
Aug 20, 2009
filing date -
Aug 20, 2009
priority date (Note) -
Abandoned
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Abstract
Neuro-response data including Electroencephalography (EEG) and Functional Magnetic Resonance Imaging (fMRI) data is collected, filtered and/or analyzed to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism obtains fMRI signals indicating a hemodynamic response to marketing or entertainment stimuli. In certain embodiments, such signals include region-specific blood oxygen level dependent (BOLD) signals that correlate with region-specific neural activity. fMRI signal acquisition is triggered by one or more EEG signatures indicating neural activity in response to exposure to stimulus materials.
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