DISTRIBUTED NEURO-RESPONSE DATA COLLECTION AND ANALYSIS

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United States of America Patent

APP PUB NO 20110046502A1
SERIAL NO

12544958

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Abstract

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Distributed mechanisms are provided for identifying stimulus material and collecting neuro-response data from subjects exposed to the stimulus material in a variety of environments. Neuro-response data collection mechanisms such as Electroencephalography (EEG), Electrooculography (EOG), eye tracking, and/or facial emotion encoding are used to collect data from subjects in environments such as home, work, and recreational settings. Cameras, audio recorders, video recorders, processors, etc., identify stimulus material the subject is exposed to. The data collected may be minimally or extensively processed prior to transmission to a neuro-response data analyzer.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC A DELAWARE LIMITED LIABILITY COMPANY150 NORTH MARTINGALE ROAD SCHAUMBURG IL 60173

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gurumoorthy, Ramachandran Berkeley, US 110 8099
Knight, Robert T Berkeley, US 129 8478
Pradeep, Anantha Berkeley, US 147 8282

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