Importance

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Abstract

A system for engaging in online advertising and merchandising of products or brands in or through social networks, examples of which include MySpace.com and Facebook.com. Consumers select products that they are or may be interested in, and post them to a social network for feedback and voting. The items or products selected appear in the consumer's status update, and can be posted for viewing by their network of friends. By clicking on the link, the friends of the consumer can accept and visit the application. The application may then allow the friends to view the product or item selections on which the consumer is seeking feedback. The friends may submit comments or observations about the available selections, and also may be able to vote for the product or products that they prefer, or provide a rating on a particular product or products. All voting and comments may then be posted back to the consumer's social networking homepage, status update, and/or seller's product website along with the original message and link.

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First Claim