PERSONALIZED ADVERTISING AND RECOMMENDATION
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United States of America Patent
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N/A
Issued Date -
Mar 17, 2011
app pub date -
Aug 30, 2010
filing date -
Sep 14, 2009
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Systems and methods for recommending items to users include maintaining a database of user-related information including user profiles, each including at least a history of user activities associated with a first entity that has a relationship with an inventory of recommendable items; obtaining information about an identity of a user interacting with a second entity different from the first entity and different from the service provider; associating the identity of the user interacting with the second entity with a corresponding user profile; selecting a first set of items from the inventory for presentation to the user based at least on an analysis of a history of user activities associated with the first entity; and forming a specification of the selected first set items for presentation to the user during the user's interaction with the second entity.
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