Importance

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Abstract

Information is received in a transmission from a network about a free sample in response to a request. The information includes an advertising account to which a merchant can charge the cost of the free sample provided to a consumer, and also an identifier and quantity of the free sample. The information is written to the memory of a portable consumer transaction payment device where, also encoded in the memory, is an account issued by an issuer to the consumer for the consumer to engage in transactions on the account with merchants in a payment processing network. Data from a transaction for the free sample is submitted by a merchant to its acquirer for processing by a transaction handler who requests payment for the transaction from the advertising account, and the issuer of the advertising account forwards the payment for the free sample to the merchant's acquirer to reimburse the merchant.

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