Systems and Methods for Panel Enhancement with Transaction Data
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United States of America Patent
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N/A
Issued Date -
Apr 14, 2011
app pub date -
Aug 3, 2010
filing date -
Oct 9, 2009
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
In one aspect, a computing apparatus is configured to generate audience measurement data regarding presentation of information to a plurality of customers via one or more media channels, identify the plurality of customers to a transaction handler to request information, receive the information generated based on transaction data related to a plurality of transactions processed at the transaction handler, and generate a report based on the audience measurement data and the information generated based on the transaction data. The one or more media channels may include an online media channel, a mobile communication channel, or an offline media channel, such as television broadcast, radio broadcast, newspaper, magazine, direct mail, billboard, etc.
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