Systems and Methods for Advertising Services Based on an SKU-Level Profile
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United States of America Patent
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Issued Date -
Apr 21, 2011
app pub date -
Oct 6, 2010
filing date -
Oct 19, 2009
priority date (Note) -
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status (Latency Note)
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Abstract
In one aspect, a computing apparatus includes: a transaction handler to process transactions; a portal to receive, from users, consent data that identifies account identifiers of the users; a data warehouse to store transaction data recording the transactions and store purchase details for at least some of the transactions; and a profile generator to generate profiles based on the transaction data and the purchase details stored in the data warehouse. In response to an authorization request received in the transaction handler for a payment transaction identifying a first account identifier, the system is to use the transaction handler to request purchase details associated with the authorization request from the merchant via a response to the authorization request, and receive and store the purchase details associated with the authorization request in the data warehouse, in response to a determination that the first account identifier is associated with consent data.
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