Internet Contextual Communication System
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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app pub date -
Feb 10, 2011
filing date -
Oct 31, 2000
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A computer system for identifying contextually-targeted ads to be displayed with the content of a web page on a display of a user workstation. The system includes a data store for storing a set of rules defining the relevancy of available ads to a number of predetermined structured objects, and a processor configured to apply the set of rules to identify the targeted ads. The processor obtains the content of the web page, extracts keywords from the web page, parses the extracted keywords to form structured objects incorporating the keywords, and applies the set of rules to identify the contextually-targeted ads.
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