METHODS FOR CAPTURING AND REPORTING METRICS REGARDING AD PLACEMENT
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United States of America Patent
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Issued Date -
Jun 9, 2011
app pub date -
Dec 8, 2010
filing date -
Dec 8, 2009
priority date (Note) -
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status (Latency Note)
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Abstract
Systems and methods for recording impression events of Ad content on a webpage. An example method renders on a display of a computer device a webpage accessible over a network. The webpage includes at least one Ad unit. Then Ad tag information associated with the at least one Ad unit and browser viewport information (display location and size information) is retrieved. The occurrence of an Ad Placement event is determined if based on the comparison a predefined percentage of the Ad unit is within the browser viewport. An Ad Placement event timer is begun upon the determination of occurrence of the Ad Placement event. The Ad Placement event timer is stopped if an out-of-view event has occurred based on the Ad tag information and the browser viewport information. An Ad Placement event is then recorded. The recorded Ad Placement event is transmitted to a previously designated server over the network.
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Cited Art Landscape
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