INTERACTIVE ONLINE CLOSED LOOP MARKETING SYSTEM AND METHOD
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United States of America Patent
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app pub date -
Dec 14, 2010
filing date -
Mar 3, 2008
priority date (Note) -
Abandoned
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Abstract
An interactive online closed loop marketing system and method for marketing of a technical product or service product to companies and/or users of a plurality of network management systems is provided. A database populated with anonymous aggregate IT asset inventory information, user information, and company information (gathered and aggregated through the network management systems) is queried by a third party to evaluate and analyze the potential market for the technical product or service. The system and method further permit the third party to develop a survey and deliver the survey to users of the network management system via the network management system thereby permitting the third party to further quantify and analyze the potential market opportunity. Additionally, the system and method permit the third party to target advertising for the product or service directly to end users via the network management system while tracking the effectiveness of the advertising campaign.
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