SYSTEM AND METHOD FOR ACTIVELY MANAGING PLAY BACK OF DEMO CONTENT BY A DISPLAY DEVICE BASED ON CUSTOMER ACTIONS

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20110149160A1
SERIAL NO

12643746

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An embodiment of the invention involves an apparatus, such as a television, that comprises a memory, an optical sensor and a processor. The optical sensor is configured to capture at least one image present in front of the apparatus. The processor is coupled to the optical sensor. The processor is configured to (i) analyze the at least one image and determine if the at least one image depicts a specific action, (ii) render a first type of content for a first time period in lieu of rendering a second type of content that is rendered by the processor at times when the specified action is not detected, and (iii) render the second type of content for a second period of time after the first period of time for rendering the first type of content has elapsed, potentially even if another the specified action is detected during the second period of time. Other embodiments are described and claimed.

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Patent Owner(s)

Patent OwnerAddress
SONY CORPORATIONTOKYO 108-0075

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Candelore, Brant L San Diego, US 205 9945
Shintani, Peter San Diego, US 184 2617

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