AUTOMATED SYSTEM AND METHOD FOR GRAPHIC ADVERTISEMENT SELECTION AND OVERLAY
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United States of America Patent
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Issued Date -
Jul 14, 2011
app pub date -
Dec 1, 2010
filing date -
Dec 2, 2009
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Disclosed is a computer implemented system and method for the automated selection and overlay of graphical advertisements into a video signal. A broadcaster is prompted to confirm an automated selection of suitable graphical advertisements having demographic profiles that match to some extent the demographics of the broadcaster's intended audience. An advertising server receives the broadcaster's confirmation of graphical advertisements that may be overlaid on the broadcaster's intended video program, and forwards those selected graphical advertisements to a video processor, which in turn overlays one or more of the selected graphical advertisements in authorized insertion windows in the broadcaster's video program and forwards the combined video signal/overlaid graphical advertisement through traditional program distribution channels (e.g., cable television, satellite television, and the like).
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