System and Method for Filtering Targeted Advertisements for Video Content Delivery
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United States of America Patent
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Issued Date -
Jul 28, 2011
app pub date -
Dec 1, 2010
filing date -
Jan 28, 2010
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
In accordance with an embodiment, a method of inserting advertisements into video content includes electronically filtering a first list of advertisements according to user preference data to determine a second list of advertisements. The video content has a plurality of segments, each segment of which is associated with a category from the plurality of categories. Furthermore, each advertisement in the first list of advertisements is associated with a video category from a plurality of categories, and electronically filtering includes filtering the first list of advertisements for the plurality of video segments on a segment by segment basis. The method further includes transmitting the second list of advertisements to a user device for insertion with the video content.
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