System and method for matching targeted advertisements for video content delivery
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United States of America Patent
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Oct 18, 2016
Grant Date -
Jul 28, 2011
app pub date -
Dec 1, 2010
filing date -
Jan 28, 2010
priority date (Note) -
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Abstract
In accordance with an embodiment, a method of matching video content to advertising content includes electronically receiving a video content metadata from a content provider, and matching the video content metadata to advertising content metadata of a global list of advertisements. The video content metadata corresponds to video content being sent to a user device and includes at least one keyword. Furthermore, the advertising content metadata corresponds to advertising content and includes at least one keyword. Matching the video content metadata to advertising content metadata includes comparing the at least one keyword of the video content metadata to the at least one keyword of the advertising content metadata.
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