Forecasting Online Advertising Inventory of Day Parting Queries
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Issued Date -
Aug 25, 2011
app pub date -
Feb 24, 2010
filing date -
Feb 24, 2010
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Disclosed is a system to forecast a supply of online advertising demand contracts having day parting targets. The system may receive an online advertising demand contract having a flight duration and a day parting target. The received online advertising demand contract may be processed by converting the day parting target into an hour-of-week day parting target vector. If a first day of the flight duration would generate a conflict in view of the hour-of-week day parting target vector, then the system may generate a new first day contract for the first day of the flight duration.
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