APPARATUS AND METHOD FOR REGISTERING AND THE SUBSEQUENT SELECTION OF USER SELECTED ADVERTISEMENT DURING PLAYBACK
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United States of America Patent
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Issued Date -
Sep 8, 2011
app pub date -
Mar 5, 2010
filing date -
Mar 5, 2010
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Abstract
According to one embodiment of the invention, a method of registering, and perhaps substituting broadcast television advertisements for lesser, time intensive advertisements is described. The method comprises (i) receiving digital content including segments of a audiovisual program separated by at least one broadcast advertisement; (ii) detecting an operation that alters playback of the broadcast advertisement; (iii) in response to detecting the alters playback, retrieving a stored advertisement from a local memory storage unit, the stored advertisement being associated with a genre of advertisements selected by a user; and (iv) outputting for display the stored advertisement in lieu of the broadcast advertisement, the stored advertisement having a playback time less than a prescribed amount of a normal playback time of the broadcast advertisement. Other embodiments are described and claimed.
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