APPARATUS AND METHOD FOR REPLACING A BROADCASTED ADVERTISEMENT BASED ON HEURISTIC INFORMATION
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United States of America Patent
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app pub date -
May 3, 2010
filing date -
Mar 5, 2010
priority date (Note) -
Abandoned
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Abstract
According to one embodiment of the invention, an apparatus comprises a data storage unit and a data processing unit. Coupled to the data storage unit, the data processing unit is adapted to the access heuristic information stored in the data storage unit and transmitting a signal that is used to at least partially control selection of broadcast advertisements being downloaded so that the broadcast advertisements are more suited to the subject matter of interest to the user.
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