EMOTIONAL TARGETING

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20110225043A1
SERIAL NO

12723346

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods and systems are provided for emotional targeting of online users, including targeting of advertisements and content. Techniques are provided in which, based at least in part on online user behavior, a user is classified into one of a set of emotional states. Advertisements or content are targeted to the user based on at least in part on an emotional state of the user, or a forecasted, predicted, or likely emotional state of the user at a particular time or during a particular period of time.

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Patent Owner(s)

Patent OwnerAddress
OATH INC770 BROADWAY NEW YORK NY 10003

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bhatia, Dipika Simi Valley, US 5 78
Bhatia, Tarun Burbank, US 48 677

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