Systems and Methods to Perform Checkout Funnel Analyses

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20110231224A1
SERIAL NO

13050784

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Abstract

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In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store data recording the transactions, a portal configured to communicate with an online store, and at least one processor coupled with the data warehouse and the portal. In one example, after users of the online store express interest in items of the online store, a first subset of the items are purchased from the online store. The processor is configured to determine a second subset of the items purchased by the users but not from the online store. Data representing user activities in the online store, and data representing the first subset and the second subset are combined to generate a checkout funnel analysis result.

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Patent Owner(s)

Patent OwnerAddress
VISA U S A INCP O BOX 8999 SAN FRANCISCO CA 94128-8999

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Winters, Michelle Eng Belmont, US 40 3916

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