Portable audience measurement architectures and methods for portable audience measurement

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United States of America Patent

PATENT NO 8467717
APP PUB NO 20110239245A1
SERIAL NO

13159243

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Abstract

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Portable audience measurement architectures and methods for portable audience measurement are disclosed. A disclosed system contains a plurality of portable measurement devices configured to collect audience measurement data from media devices, a plurality of data collection servers configured to collect audience measurement data from the plurality of portable measurement devices, and a central data processing server. A portable measurement device establishes a communication link with a data collection server in a peer-to-peer manner and transfers the collected audience measurement data to the data collection server. Because the portable measurement device is not dedicated to a particular local data collection server, the portable measurement device periodically or a periodically broadcasts a message attempting to find a data collection server with which to establish a communication link.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC;NIELSEN MEDIA RESEARCH, INC.

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Croy, David J Palm Harbor, US 2 179
Mears, Paul Safety Harbor, US 11 348
Ramaswamy, Arun Tampa, US 247 9550

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