Importance

Loading Importance Indicators...

Abstract

A display shelf for use, for example, in retail stores includes a product-supporting surface and a forwardly positioned display surface extending downwardly and forwardly from the front of the product-supporting surface. A video device with video content is secured to the shelf with the screen of the device visible though an aperture in the display surface and through a second aperture in an advertising sign that covers at least some of the display surface. A proximity sensor is provided to initiate playback of the content stored on the video device when the presence of a customer in the vicinity of the shelf is detected. Control buttons extend through registered openings in the display surface and sign. Each button, when operated, initiates playback of a particular one of the different videos stored on the device. Indicia on the sign adjacent each button provide information about the content of the respective videos. The customer can, by selecting a particular button, play of any one of a number of recordings stored on the video device that the customer wishes to see.

Loading the Abstract Image...

First Claim