Monitoring clickstream behavior of viewers of online advertisements and search results

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 9105028
APP PUB NO 20110307331A1
SERIAL NO

13163823

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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An aspect of the present invention relates to tracking and analyzing a computer user's behavior after viewing a particular search result or a particular advertisement to assess the impact of having viewed the search result or advertisement.

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Patent Owner(s)

Patent OwnerAddress
COMSCORE INC11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190
PROXIMIC LLC11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190
RENTRAK CORPORATION11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Johnson, Kyle S Winchester, US 2 102
Moores, Lauren S Hull, US 9 500
Motienko, Alina V Boca Raton, US 2 102
Richard, Eric R Lexington, US 3 113

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Maintenance Fees

Fee Large entity fee small entity fee micro entity fee due date
11.5 Year Payment $7400.00 $3700.00 $1850.00 Feb 11, 2027
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Surcharge - 11.5 year - Late payment within 6 months $160.00 $80.00 $40.00
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