System and Method for Mobile Advertising Platform
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United States of America Patent
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Issued Date -
Dec 15, 2011
app pub date -
Jun 9, 2010
filing date -
Jun 9, 2010
priority date (Note) -
Abandoned
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Abstract
Leveraging the ubiquitous nature of Wireless Devices (WDs), the popularity of different messaging paradigms, and the advantageous response rate that is associated with messaging-based advertising, an infrastructure that augments messages with advertising in dynamic, intelligent, etc. ways (based on various constraints including for example the body of a message, characteristics of a Mobile Subscriber [MS], the current physical location of a MS' WD, a particular advertising campaign's characteristics, etc.). The infrastructure may optionally leverage the capabilities of a centrally-located Messaging Inter-Carrier Vendor.
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