METHOD OF OPERATING A NAVIGATION SYSTEM TO BLOCK UNWANTED ADVERTISEMENTS

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United States of America Patent

APP PUB NO 20110320120A1
SERIAL NO

12821450

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method of operating a navigation system to block advertising messages is disclosed. A spatially based advertising filtering parameter defining a portion of a geographic region and an advertising message are obtained. A current location of the navigation system and a location of a business associated with the advertising message are identified. The method determines whether the location of the business is located outside of the portion of the geographic region defined by the spatially based advertising filtering parameter. If so, presentation of the advertising message is blocked.

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Patent Owner(s)

Patent OwnerAddress
NAVTEQ B VHOLLAND HOFEN FELD VELDHOVEN NORTH BRABANT

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
TIELENS, BART Geldermalsen, NL 3 14

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