Systems and Methods for Delivering Additional Content Utilizing a Virtual Channel
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United States of America Patent
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Issued Date -
Jan 12, 2012
app pub date -
Jul 12, 2010
filing date -
Jul 12, 2010
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Embodiments of the invention include systems and methods for delivering additional content utilizing a virtual channel. According to one embodiment, a method for delivering additional content to a viewer is provided. The method may include: associating at least one virtual channel with additional content, wherein the additional content comprises one of: one or more on-demand assets or an on-demand portal designating one or more on-demand assets. The method may further include: delivering initial content to a viewer and providing advertisement content including instructions for accessing the virtual channel or channels. The method may then include: receiving an upstream command from a viewer indicating a virtual channel and halting delivery of the initial content and delivering the additional content associated with the virtual channel indicated to the viewer system responsive to the receipt of the upstream command.
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