Assessing a Response Model Using Performance Metrics
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United States of America Patent
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Issued Date -
Jan 26, 2012
app pub date -
Jul 22, 2010
filing date -
Jul 22, 2010
priority date (Note) -
Abandoned
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Abstract
A computer system determines a response model for a solicited offering based on selected variables that characterize a target population. The response model may be used to identify recipients in the target population to increase the expected probability of the recipients responding. The response model may be formed through an iterative process and is initially formed using a subset of variables from characteristics of the target population. A performance process is then performed to assess the initial response model by rendering, a pool of information for analysis. Based on the results of the analysis, the response model may be modified so that the performance results can be enhanced and updated performance metrics can be further analyzed. When desired results are obtained, the response model is finalized and final performance results are rendered. The response model may then be applied to the target population to identify recipients for the solicited offering.
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