Importance

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Abstract

Some embodiments of the invention enable a buyer to shop for and purchase items for a recipient with confidence. For example, some embodiments of the invention enable a recipient to create a profile that may be accessed to make recommendations to a buyer on items deemed likely to suit the recipient in any of numerous ways (e.g., those deemed likely to fit the recipient, be age-appropriate, reflect the recipient's style, suit the recipient's fit preferences, conform to the recipient's measurements, etc.). In some embodiments, a recipient may indicate that certain, or all, aspects of the profile be kept private, so that the buyer need not know information about the recipient such as his/her body measurements, fit preferences, style preferences, and/or other information to be able to shop confidently for the recipient.

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First Claim