SYSTEM AND METHOD FOR DETERMINING A CONSUMER'S LOCATION CODE FROM PAYMENT TRANSACTION DATA
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United States of America Patent
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N/A
Issued Date -
Feb 9, 2012
app pub date -
Dec 13, 2010
filing date -
Aug 9, 2010
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system, apparatus, and method for determining a consumer's location code/zip code based on data from payment transactions in which the consumer has participated. Payment transaction data for a consumer is processed to determine the location code/zip code corresponding to the locations in which the majority of transactions occurred. From this information, the most likely location code/zip code for the residence of the consumer is inferred. Based on the inferred location code/zip code for the consumer, demographic data may be accessed and used to infer characteristics of the financial situation or status of the consumer. Such financial situation or status information may include the average net worth, range of income, spending habits, etc. for a consumer residing in the identified location code/zip code. Based on the demographic data, products or services that may be of most interest to a person in the consumer's presumed financial situation may be marketed to the consumer.
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