Importance

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Abstract

A commerce checkout and customer data capture system for merchants to deliver commerce functionalities to consumer computing devices for completing purchase and payment transactions includes a commerce application and a commerce gateway server comprising a checkout application and a secure payment application. A plurality of merchants are configured to provide product offers to the consumer computing device via the commerce application, to process purchase transactions with the checkout application, and to receive payments via the secure payment application. The checkout application provides responses to purchase transaction requests including “CreateCheckout” for setting up and capturing purchase transaction data, and consumer related data, “Checkout” for calling a checkout transaction user interface, and “GetCheckoutStatus” for checking status of a checkout transaction. The checkout application further captures additional data used to provide fulfillment capabilities, tax calculation, risk management, fraud control, and targeted marketing analytics.

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First Claim