SYSTEM, METHOD AND COMPUTER READABLE MEDIUM FOR PLACING ADVERTISEMENTS INTO WEB PAGES
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United States of America Patent
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Issued Date -
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app pub date -
Nov 2, 2011
filing date -
May 5, 2009
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Selection of web page advertisements for placement into a web page may use attention data that ranks the elements of the web page according to the attention the elements receive from users during interactions with the web page. The content of ads can be matched to the content of the most highly ranked elements of the web page rather than the web page as a whole. Alternatively, ads can be selected that historically produce a preferred pattern of behavior such as an attention shift from a highly ranked element of the web page to the ad.
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Cited Art Landscape
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