SYSTEM FOR SEARCH BID TERM SELECTION
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United States of America Patent
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Issued Date -
Apr 12, 2012
app pub date -
Oct 6, 2010
filing date -
Oct 6, 2010
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system is disclosed for selecting bid terms for search advertising. A bid term selection tool includes a processor to execute an algorithm to provide suggested bid terms. The algorithm includes a cosine similarity function, a modified cosine similarity function, a penalty factor function, and an expected revenue function. The bid term selection tool aggregates the function of the algorithm for potential bid terms and compares the totals for the potential bid terms to select a relevant bid term.
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