SYSTEMS AND METHODS FOR USING A BEHAVIOR HISTORY OF A USER TO AUGMENT CONTENT OF A WEBPAGE
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United States of America Patent
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Issued Date -
Apr 19, 2012
app pub date -
Oct 15, 2010
filing date -
Oct 15, 2010
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The present disclosure is related to systems and method for selecting keywords to augment on a web page based on a behavior history of a user. The system may include a profiler storing to a user profile identified by a unique identifier interactions of a user with one or more keywords on one or more web pages visited by the user. The interactions may be received from an agent of a client. The one or more keywords augmented with content from the server. The system may include a server receiving from the agent content of a web page being loaded on the client for the user. The server may determine keywords from the content of the web page that match a predetermined set of keywords of one or more campaigns for the web page. The server may identify that one or more of the matching keywords are stored in the user profile and may change, responsive to this identification, a ranking of the matching keywords based on the user profile. The server may transmit to the agent a set of matching keywords and their corresponding campaigns based on the changed ranking.
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