Method and Apparatus for Providing Multiple Online Advertisements Using Location Information of Scroll Bar
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United States of America Patent
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N/A
Issued Date -
May 17, 2012
app pub date -
Aug 21, 2009
filing date -
Apr 30, 2009
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
According to an embodiment of the present invention, the present invention includes: providing advertisement providing condition information which is previously set and receiving advertisement providing request information corresponding to the advertisement providing condition information; calculating an advertisement providing rate for the multiple web sites using the advertisement providing condition information and the advertisement providing request information; and transmitting advertisement data to the client in accordance with the advertisement providing rate when the advertisement data transmitting request is received from the client. The advertisement data transmitting request that is received from the client is performed in such a manner that the client receives a web document provided from the web server to determine whether a scroll bar is located in location information included in a tag included in the web document, and requests the advertisement server to transmit the advertisement data when the scroll bar is located in the location information included in the tag.
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