SYSTEM AND METHODOLOGY FOR DETERMINATION OF ADVERTISEMENT EFFECTIVENESS
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United States of America Patent
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Issued Date -
May 24, 2012
app pub date -
May 20, 2011
filing date -
May 20, 2010
priority date (Note) -
Abandoned
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Abstract
A system and method for determination of advertisement effectiveness is presented. The method can comprise obtaining records for domain elements, for each domain element, developing a model and populating the model based on the obtained records, for a record of a first domain element of the plurality of domain elements, searching a second domain element for another record matching the record of the one domain element, when a match is found, correlating a time stamp in the record with a time stamp in the other record and when correlated, determining a confidence level indicating the advertisement effectiveness. In one aspect, determining a confidence level further comprises searching a third domain element, obtaining a search result, and incorporating the search result in the confidence level. In one aspect, searching a third domain element further comprises performing a secondary search.
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