Importance

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Abstract

There is provided an electronic shelf label including an image display unit displaying a first image; a sensor unit detecting image switching signals; and a processor unit determining whether the image switching signals detected by the sensor unit are valid and switching the first image displayed on the image display unit to a second image when the image switching signals are valid, and a communication unit receiving a plurality of image data displayed on the image display unit. The processor unit determines that the image switching signals are valid when a detection duration time of the image switching signals is longer than a predetermined first threshold time. By this configuration, the electronic shelf label can switch a plurality of images and reduce the influence of disturbance to thereby prevent unnecessary image switching. Further, the electronic shelf label can provide product-related information for a manager or the like as well as for a purchaser.

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First Claim