INTEGRATION OF MULTIPLE CONSUMER COMMUNICATIONS
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United States of America Patent
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N/A
Issued Date -
N/A
app pub date -
Dec 19, 2011
filing date -
Apr 6, 2001
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system, computer program product and method described herein may be used to determine an effective medium by which to deliver promotions. For example, the method may include delivering a promotion to a customer, and determining a status of the delivered promotion. The promotion may be delivered through an electronic or hard delivery medium, and the status of the delivered promotion may be determined based on electronic feedback from the customer or based on predetermined status criteria assigned to the promotion. An effective medium by which to deliver subsequent promotions may be determined based on the status of the delivered promotion. Subsequent promotions may be delivered using the determined effective delivery medium.
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