Sponsored stories and news stories within a newsfeed of a social networking system

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 10068258
APP PUB NO 20120203847A1
SERIAL NO

13447102

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.

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Patent Owner(s)

Patent OwnerAddress
META PLATFORMS INC1601 WILLOW ROAD MENLO PARK CA 94025

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bosworth, Andrew G Palo Alto, US 41 2397
Cohler, Matthew R Portola Valley, US 10 878
D'Angelo, Adam Mountain View, US 41 3054
Jin, Robert Kang-Xing Palo Alto, US 23 1119
Juan, Yun-Fang San Jose, US 23 1766
Kendall, Timothy Palo Alto, US 9 1050
Palihapitiya, Chamath M San Francisco, US 12 731
Rosenstein, Justin M Palo Alto, US 19 1485
Wong, Yishan Mountain View, US 15 1411
Zuckerberg, Mark E Palo Alto, US 90 3653

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