REAL-TIME ONLINE ADVERTISEMENT VERIFICATION SYSTEM AND METHOD
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United States of America Patent
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Issued Date -
Aug 30, 2012
app pub date -
Nov 8, 2010
filing date -
Nov 9, 2009
priority date (Note) -
Abandoned
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Abstract
A real-time system for verifying advertisements against their campaign rules prior to serving them by an ad server that includes: (a) a decision server for deciding whether or not an advertisement intended to be presented to a user matches its campaign rules; (b) a database, which receives a connection from the decision server, the database comprises campaign rules according to publisher's intents; (c) a Web server comprising query SW modules, the server delivers the query SW modules to the user's browser; and (d) a query SW module executed by the user's browser and adapted to extract parameters that are necessary for the decision server; wherein the parameters are delivered to the decision server which analyzes the campaign rules and the parameters provided, and sends its decision to the ad sever which serves or block the advertisement accordingly.
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