Network real estate analysis

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8392551
APP PUB NO 20120221691A1
SERIAL NO

13462161

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Abstract

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A method can be used to analyze the “real-estate” performance of content items within a network site. The method can comprise determining the click distance to reach each content item and determining the performance of each content item. The method can also comprise calculating a predicted value for performance based on statistical relationship between location and performance observed in a population of content items. The method can comprise comparing the predicted and actual performance. If a content item has an actual performance greater than its predicted performance, then it may be promoted to a better location in the site and the converse for poorer performing content.

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Patent Owner(s)

  • OPEN TEXT SA ULC;OT IP SUB, LLC;VIGNETTE LLC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kitts, Brendan J Cambridge, US 9 499

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