Aggregated contextual targeting advertisements using instant messaging clients
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United States of America Patent
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Mar 11, 2014
Grant Date -
Sep 6, 2012
app pub date -
Mar 2, 2011
filing date -
Mar 2, 2011
priority date (Note) -
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status (Latency Note)
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Abstract
A method, apparatus and computer program product for displaying to a user an aggregated contextual targeting advertisement using an instant messaging client having an ad line area within an instant messaging graphical user interface, and an ad pop-up area on the same display surface as the instant messaging graphical user interface. The method commences by receiving a user context profile and then selecting at least one advertisement based on characteristics of the user. The method continues by separating the advertisement into a first portion and a second portion for the purpose of displaying the first portion in an ad line area within an instant messaging graphical user interface, and for displaying the second portion in an ad pop-up area on the same display surface as the instant messaging graphical user interface. Some embodiments separate the first portion and the second portion by automatically selecting strings, and/or by automatically selecting images.
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