SELECTION OF RELEVANT ADVERTISING FOR ANONYMOUS CUSTOMERS
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United States of America Patent
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Issued Date -
Sep 27, 2012
app pub date -
Mar 23, 2011
filing date -
Mar 23, 2011
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A marketing system for making presentations to customers in a retail store. 3-D object recognition techniques are used to identify articles which a customer has selected for an impending purchase. Age and gender of the customer are also inferred. The identities of the articles are used to make a prediction regarding (1) an upcoming activity, or (2) characteristics of the customer. Based on the prediction, advertising is selected for the customer, which promotes goods or services which relate to the activity or characteristics predicted. The inferred age and gender can assist in the selection.
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