PRICING METHOD AND SYSTEM
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United States of America Patent
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Issued Date -
Oct 4, 2012
app pub date -
Mar 29, 2012
filing date -
Mar 29, 2011
priority date (Note) -
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status (Latency Note)
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Abstract
Methods and systems are disclosed that keep conversions constant, by changing the price (based on the bid), that an advertiser or information provider pays for clicks. As a result, the advertiser's or information provider's campaign has a uniform cost per action (CPA) (or pay per click (PPC)) and conversion rate. Additionally, methods and systems are disclosed for keeping conversions constant, regardless of the publisher or source of the clicks, reducing volatility between various publishers or sources
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