METHOD AND APPARATUS FOR DEVELOPMENT AND USE OF A CREDIT SCORE BASED ON SPEND CAPACITY

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United States of America Patent

SERIAL NO

13450403

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Abstract

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Share of Wallet (“SOW”) is a modeling approach that utilizes various data sources to provide outputs that describe a consumers spending capability, tradeline history including balance transfers, and balance information. These outputs can be appended to data profiles of customers and prospects and can be utilized to support decisions involving prospecting, new applicant evaluation, and customer management across the lifecycle. A SOW score focusing on a consumer's spending capability can be used in the same manner as a credit bureau score.

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Patent Owner(s)

Patent OwnerAddress
EXPERIAN MARKETING SOLUTIONS INC955 AMERICAN LANE SCHUAMBURG IL 60173

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gramger, Angela Irvine, US 1 79
Kornegay, Adam T Knoxville, US 44 4145
Megdal, Myles G Sands Point, US 37 3196

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