Method and Apparatus for Business Planning & Prediction Using Value Rank
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United States of America Patent
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N/A
Issued Date -
Nov 8, 2012
app pub date -
May 6, 2011
filing date -
May 6, 2011
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Users of a subscription product or service are ranked according to the value they receive from the service (computed as the ratio between worth received and cost). Users with similar value ranks are identified as likely to experience similar relationship events. This identification is acted upon by scheduling a workflow (e.g., a sales call or special price offer) designed to encourage or discourage the similar relationship event from occurring with the identified users. Value-ranked users can also be used to understand the effectiveness of marketing and lead-development activities, and to help plan and allocate advertising budgets to achieve particular customer characteristics.
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