APPARATUS AND METHOD FOR MARKETING-BASED DYNAMIC ATTRIBUTION
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United States of America Patent
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Issued Date -
Nov 15, 2012
app pub date -
May 12, 2011
filing date -
May 12, 2011
priority date (Note) -
Abandoned
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Abstract
A computer implemented method and apparatus for determining marketing-based attribution that may be used for targeted and effective acquisition of customers when multiple marketing interactions are employed to target the consumers attention. The method and apparatus provide also provides a mechanism for appropriately rewarding the marketing partners in customer acquisition.
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