Importance

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Abstract

Management of an offer for a financial incentive offered by an offeror and, in particular, management of redemption of the offer by a particular user which eliminates the need for a redemption entity to capture a user-unique redemption code or otherwise report redemption in order to track and control the user's redemption of the offer is disclosed. Instead, the user's revelation of the redemption code, via a device associated with the user, may be considered a redemption of the financial incentive by the user regardless of whether the user actually receives the incentive. In particular, offers for financial incentives may be provided in an electronic form to a user, via a device associated with the user, such as the user's personal computer or mobile device, from an offer server, such as via a wired and/or wireless network. The offer includes a redemption code which must be exchanged/presented to the redemption entity, e.g. a merchant or retailer, to obtain the financial incentive. Upon delivery of the offer to the user's device, the redemption code is concealed from the user by the device such that user must take some subsequent action to reveal it, ideally in the presence of the redemption entity or otherwise substantially contemporaneously with the purchase. The revelation, or the attempt thereto, of the redemption indicia may cause the offer to be considered redeemed by the offer server and prevent a subsequent redemption. Upon presentment of the redemption code, the redemption entity provides the requisite financial incentive.

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First Claim